B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More


By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's busy company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the specia… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More